Free Tool

Your Comedy Show
Budget Plan

Enter your show details. Get a custom ad spend plan in 60 seconds — including how much to spend, where to spend it, and when to start.

Built from 20+ years of real comedy show marketing data.

Step 1 of 4
Tell me about your show
Basic details to calibrate your budget.
Please enter the comedian's name.
Please select a city.
Please select the show date.
Step 2 of 4
The venue
Venue size and ticket price determine how ambitious your campaign needs to be.
150
501,000
$
Please enter a ticket price (e.g. 25).
Step 3 of 4
Your goal & budget range
How full do you want the room? What's your rough marketing budget? We'll tell you if it's realistic.
75%
30% (cover costs)100% (sold out)
$
Step 4 of 4
What are you working with?
Select the channels you have access to. We'll tell you how to allocate across them.
Your Show

Your Budget Plan

Here's how to spend your marketing budget for maximum ticket sales.
Recommended Budget
total ad spend
Daily Spend
per day average
Est. Reach
people in your target area
Ticket Target
seats to fill
How to Allocate Your Budget
Awareness
Conversion
Campaign Timeline
Morgan's Campaign Rules